Category: Marketing Matters

How to Benefit from Attending Practice Group Meetings

By , August 13, 2010 4:51 pm

by Sue Mecklem

In the past year, our firm’s librarians have had a goal of figuring out how we can assist our attorneys more effectively. There are many approaches to gleaning this information, from casual water cooler conversations to electronic surveys to educated guesses. One idea we decided to explore was  attending practice group meetings to figure out how we could assist our attorneys in their work. The experience has been a productive learning experience for me.

My approach to attending practice group meetings at first was to ask the practice group meeting organizer if I could attend an upcoming meeting to listen and learn. For my first visits I did not prepare formal presentations or ask to be included on the agenda but gave the group a quick spiel on how we librarians were looking for ways to assist them and how we were interested in learning more about their practices. I always had positive responses to my sitting in on practice group meetings. Continue reading 'How to Benefit from Attending Practice Group Meetings'»

BigLaw Twitterers: Flying Soloor Birds of a Feather

By , April 15, 2010 1:37 pm

by Tania Schriwer

Back in January, Greg Lambert of 3 Geeks and a Law Blog made ten projections for the year 2010, one of them being that this would be the year of social media acceptance in the legal field. Many others have echoed the expectation that law firms would start to embrace the world of Facebook and Twitter, particularly as a cheap and effective marketing tool. Right on cue, back in January, Kristine Lloyd found this chart from which showed the various social media AmLaw 100 firms had started using. As Kristine noted, many firms had signed up for a Twitter account, but had yet to tweet. I decided to investigate whether, at this stage in the year, any of these tweet-reluctant firms had joined the tweeting bandwagon and, if so, what were they tweeting about.

Continue reading 'BigLaw Twitterers: Flying Soloor Birds of a Feather'»

Go Viral! Spread the Wordwith Social Networking

By , December 10, 2009 5:03 pm

by Kate Stockert

Viral Marketing is a common industry term familiar to manPhones.jpgy of us, but just how often do you integrate this concept into your organization or library’s marketing plan? How do social networking tools relate to viral marketing and what potential do they have to carry your library or organization’s message?

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Marketing Your Need to Survive and Thrive

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By , October 2, 2009 6:48 pm

Piggybankby Marcus Hochstetler

Many of us find ourselves struggling this year with budget cuts. Consequently, we are being asked to review or even eliminate key services. The King County Law Library is now facing such a challenge. We’re trying to alert people to a possible reduction of services in our Kent branch and still tout our existing services. Reaching out through our blog and e-mail list is the primary way we disseminate information. Another way to argue for maintaining your services is to publicize your cause. If you find yourself in the position of having to justify staff or services, you will benefit from synthesizing your most marketable points and sharing them with superiors or decision makers.

Continue reading 'Marketing Your Need to Survive and Thrive'»

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